Privacy Policy

Last updated: June 20, 2026

This Privacy Policy explains how ShorelineScout ("the Website," "we," "us," or "our") collects, uses, and protects information when you visit shorelinescout.com. ShorelineScout is operated by Alexander Clayton Jackson. By using the Website, you agree to the practices described here.

Information We Collect

ShorelineScout is an informational website about Michigan lakes, boat launches, webcams, and outdoor recreation. We do not require you to create an account or submit personal information to browse the site. We collect limited information automatically through analytics and advertising technologies, as described below.

Information collected automatically

When you visit the Website, certain information is collected automatically through cookies and similar technologies, including your IP address, browser type, device type, operating system, referring website, pages viewed, and general geographic location (derived from IP address). This information is used to understand how visitors use the site and to improve content and performance.

Analytics

We use Google Analytics 4 and PostHog to understand how visitors interact with the Website. These services use cookies and similar technologies to collect usage data such as pages visited, time on page, clicks, and approximate location. This data is aggregated and used to improve the site. You can learn more about how Google uses data at Google's Privacy Policy, and about PostHog at PostHog's Privacy Policy. You can opt out of Google Analytics using the Google Analytics Opt-out Browser Add-on.

Advertising

Mediavine Programmatic Advertising (Ver 1.1)

The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a "device") by the web server so that a website can remember some information about your browsing activity on the Website.

First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, "Tags") may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser's cache. The "help" feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser's cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.

Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.

The Website collects the following data using a cookie when serving personalized ads:

Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor's referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.

If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance's AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.

For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.

Affiliate Links

ShorelineScout participates in affiliate programs, including Expedia/Vrbo, Booking.com, Harvest Hosts, Mystery Tackle Box, Campspot, Sailo, and the Awin affiliate network. When you click certain links and make a purchase or booking, we may earn a commission at no additional cost to you. These affiliate partners may use cookies to track referrals. For more detail, see our Affiliate Disclosure.

Cookies

Cookies are small text files stored on your device. We and our third-party partners (analytics and advertising providers described above) use cookies to operate the site, understand usage, and serve advertising. You can control or delete cookies through your browser settings. Disabling cookies may affect how the Website functions.

How We Use Information

We use the information collected to operate and improve the Website, understand visitor behavior, serve advertising, measure affiliate referrals, and maintain site security and performance. We do not sell personal information collected directly by us.

Your Privacy Rights

Depending on where you live, you may have rights regarding your personal data under laws such as the European Union's General Data Protection Regulation (GDPR), the United Kingdom GDPR, and U.S. state privacy laws including the California Consumer Privacy Act (CCPA). These rights may include the right to access, correct, or delete your personal data, and to opt out of the sale or sharing of personal information for targeted advertising.

Much of the data described in this policy is collected by our third-party analytics and advertising partners. To exercise choices regarding interest-based advertising, please use the opt-out tools linked in the Advertising section above. For requests relating to data we control directly, contact us using the details below.

Children's Privacy

ShorelineScout is intended for a general audience and is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will take appropriate steps to remove it.

Third-Party Links

The Website contains links to third-party websites, including webcam hosts, booking partners, and government data sources. We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policies of any third-party sites you visit.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. Your continued use of the Website after changes are posted constitutes acceptance of the revised policy.

Contact

If you have questions about this Privacy Policy or your data, you can reach us at pixelbayco@gmail.com or through our contact page.